That explains why Tik Tok could acquire so much new active users during Lunar New Year, a time when most Tik Tok users went back home for holiday and introduced Tik Tok to their relatives and friends.Ĭhanges also revealed in users’ demography. There are four main factors for Tik Tok’s fast-growth in the past year, namely, experience upgrade with full-screen HD, music that makes users feel wonderful, outstanding filters, and better shooting experiences, according to Zhi Ying, marketing general manager of Tik Tok.Īccording to Tik Tok’s market research, over a quarter of new users got to know Tik Tok from relatives and friends. The daily active users of Tik Tok soared to nearly 70 million from less than 40 million during China’s Lunar New Year holiday. A big chance came during Lunar New Year holiday and over 40% users are aged between 24 and 30 years

So far, TikTok (also known as Douyin in China), Headlines Today (Toutiao)-affiliated short video platform and social network, has reached over 150 million active users and over 300 million monthly active users, according to usage statistics released by Tik Tok on 12 June 2018.

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