Thanks to the fast loading of your website, more users will visit it and spend more time there. Therefore, using the best image optimizer, you get a huge advantage. As I mentioned earlier, images make up a significant part of the website's weight. The last study showed that if the site is loading for more than three seconds, then about 53% of people do not wait for its completion and leave the page. These factors are particularly important for mobile users. High-performance, fast-load websites attract more people. Since Google prefers fast page loading, websites with high dimensioned images are inferior to their well-optimized competitors.

It Improves Your Site SEO ScoreĪ high SEO ranking is another reason for using image resizer. Use photo compression software free or paid to reduce the size of your content without losing in quality and speed up website loading.

The smaller the size of the pictures, the faster the site works. In addition to images, it needs to load other content like JS and CCS. Using HD dimension images affects the speed of your site. Therefore, by compressing the pictures, you optimize the performance of your website significantly. This is the second indicator after video content. If we analyze the HTTP Archive data, about 21% of the web page is occupied by images. Using the best image optimizer provides you with a number of advantages that improve your website’s performance.

I believe that if shrinking to 70% is not available to the ordinary user without buying a premium plan or changing the settings, such a photo compression tool should be at the bottom of the list. However, the fact that they demonstrate good efficiency plays in their favor. You see that the same image optimization tools were the leaders in both tests. However, its three competitors also showed decent results. Talking about the PNG optimizer, the results turned out to be closer.

Free png image compression software